Branding

©Branding and Gothic in Contemporary Popular Culture: the case of Twilight Thumbnail

©Branding and Gothic in Contemporary Popular Culture: the case of Twilight

Posted by Glennis Byron on December 31, 2010 in Blog tagged with Branding, Pride and Prejudice, Romeo and Juliet, Stephenie Meyer, Twilight, Wuthering Heights

In popular culture today, Gothic is not just a product, it is also a brand

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The Gothic Imagination is based at the University of Stirling, Scotland and provides an interdisciplinary forum for lively discussion and critical debate concerning all manifestations of the Gothic mode. Queries to glennis.byron@stir.ac.uk or dale.townshend@stir.ac.uk
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