B&Q takes on the horror film

Posted by Glennis Byron on June 03, 2011 in News tagged with , ,

I imagine everyone has already seen these, but just in case you haven’t…

Iconic scenes from classic horror films are being appropriated/parodied (?) in a series of on-line films for B&Q by Dare agency.

Perhaps predictably, just when something horrific should happen, the threat is replaced by the somewhat less exciting prospect of a spot of DIY.  Strapline: ‘DIY doesn’t have to be scary’.

Pretty clever idea … well, it’s got blogs like this reproducing them all over!

Here’s Psycho:

And The Shining

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