Blood Concept: there’s one born every minute…

Posted by Glennis Byron on April 13, 2011 in News tagged with ,

An Italian company has launched a line of unusual blood-scented fragrances. Blood Concept features four perfumes: A, B, AB and O, in 40 ml bottles with a dropper.

‘(Blood is) the most tested and studied part of the human body and it guards a multitude of secrets that reveals our inner and unique way of being. Blood Concept is a private celebration of the vivid and fascinating liquid that flows in our veins,’ according to a statement on the company’s website.

Check out this website at

The  scents were launched in early April at Esxence 2011, a niche perfumery trade show, in Milan. Prices have not yet been announced – I can’t wait to hear.

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